Privacy Policy

Barrel & Stone, LLC
Operating as Bourbonado and Barrel & StoneLast Updated: March 22, 2026

1. Introduction

This Privacy Policy describes how Barrel & Stone, LLC ("Company," "we," "us," or "our") collects, uses, shares, and protects your personal information when you visit or interact with our websites, including barrel-and-stone.com and bourbonados.com, our online community on Skool, our social media pages (including Facebook, Instagram, and YouTube), or any other website or digital property that links to this policy (collectively, the "Services").

This policy also applies when you make a purchase from us, sign up for our email or text communications, participate in community events, or otherwise engage with us online or offline.

By using our Services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our practices, please do not use our Services.

Questions or concerns? Contact us at support@barrel-and-stone.com.

2. Information We Collect

2.1 Information You Provide to Us

We collect personal information that you voluntarily provide when you interact with our Services, including:

2.2 Information Collected Automatically

When you visit our websites, certain information is collected automatically through cookies,pixels, and similar tracking technologies:

2.3 Information from Third Parties

We may receive information about you from third-party platforms and services, including:
• Social media platforms (such as Facebook and Instagram) when you interact with our ads or pages
• Advertising partners who help us measure the effectiveness of our campaigns
• Payment processors who confirm transaction details

3. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill your orders, including shipping, payment processing, and order confirmations

• To create and manage your community account

• To communicate with you about orders, support requests, and account-related matters

• To send you marketing and promotional communications (with your consent, where required by law)

• To send you transactional and marketing text messages if you have opted in (see Section 12 for details)

• To display personalized advertising and content tailored to your interests on our websites and across the internet, including through Facebook, Instagram, Google, and YouTube advertising platforms

• To analyze website usage and improve our Services

• To measure the effectiveness of our marketing and advertising campaigns

• To screen for potential risk, fraud, and security threats

• To administer contests, promotions, and community events

• To comply with legal obligations and protect our rights

4. Cookies, Pixels, and Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies to collect information about your browsing activity and to deliver and measure our advertising.

4.1 Meta (Facebook/Instagram) Pixel

We use the Meta Pixel on our websites to measure the effectiveness of our Facebook and Instagram advertising, deliver targeted ads to you based on your activity on our websites, and build audiences for future advertising campaigns. The Meta Pixel collects data such as pages you visit, products you view, and actions you take on our sites. This data may be shared with Meta to serve you relevant advertisements on Facebook, Instagram, and other Meta platforms.
You can learn more about how Meta uses your data at Meta Privacy Policy (https://www.facebook.com/privacy/policy/). You can manage your Meta ad preferences at Facebook Ad Settings (https://www.facebook.com/adpreferences).

4.2 Google Ads and Analytics

We use Google Ads, Google Analytics, and related Google services to display advertisements on Google Search, YouTube, and across the Google Display Network, and to understand how visitors interact with our websites. Third-party vendors, including Google, use cookies and device identifiers to serve ads based on your past visits to our websites and other sites across the internet.

You can learn more about how Google uses your data at Google Privacy Policy (https://www.google.com/intl/en/policies/privacy/). You can opt out of personalized advertising by visiting Google Ad Settings (https://adssettings.google.com). You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on (https://tools.google.com/dlpage/gaoptout). You may also opt out of third-party vendor cookies by visiting the Network Advertising Initiative Opt-Out Page (https://optout.networkadvertising.orgj_).

4.3 Microsoft Clarity

We use Microsoft Clarity on our websites to understand how visitors interact with our pages. Clarity captures anonymized behavioral data through session recordings and heatmaps, including clicks, scrolling, and mouse movement. This helps us identify usability issues and improve the experience on our sites. Clarity does not collect personal information such as your name or email address through these recordings.

You can learn more about how Microsoft handles data collected through Clarity at Microsoft Privacy Statement (https:/lprivacy.microsoft.com/en-us/privacystatement).

4.4 Other Tracking Technologies

We may also use tracking technologies from other third-party platforms, email marketing providers, and analytics services. These technologies help us understand engagement, improve our content, and serve you relevant communications.

5. Behavioral and Targeted Advertising

We use your personal information to provide you with targeted advertisements and marketing communications that we believe may be of interest to you. We work with advertising platforms, including Meta (Facebook/Instagram) and Google (YouTube/Search/Display), to show our ads to people who have visited our websites or who match the demographics and interests of our customer base.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative Educational Page (https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work).

You can opt out of targeted advertising through:

• Facebook: https://www.facebook.com/adpreferences

• Google: https://adssettings.google.com

• Digital Advertising Alliance: https://optout.aboutads.info

6. When and With Whom We Share Your Information

We may share your personal information with the following categories of third parties:

• Service providers: We use third-party vendors to help operate our business, including payment processors (Stripe, PayPal), e-commerce platforms (ClickFunnels, Checkout Champ), email marketing services (SendGrid), SMS and messaging services (Twilio), shipping providers, and our print-on-demand merchandise partner (Printify). These providers only receive the information necessary to perform their services.

• Advertising and analytics partners: We share data with Meta (Facebook/Instagram), Google (YouTube, Ads, Analytics), and other advertising platforms to deliver and measure our advertising campaigns.

• Community platform: Our Bourbonado community is hosted on Skool, which has its own privacy practices governing your membership and participation.

• Legal and safety: We may disclose your information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or to protect our rights, property, or safety.

• Business transfers: We may share or transfer your information in connection with a merger, sale of company assets, financing, or acquisition of all or a portion of our business.

We have not sold personal information to third parties for monetary consideration. We do not sell your personal information to data brokers or unrelated third parties.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law (such as tax, accounting, or other legal requirements). When you place an order, we retain your order information for our business records unless and until you request its deletion. When we no longer have a legitimate business need to process your information, we will either delete or anonymize it.

8. How We Keep Your Information Safe

We implement reasonable technical and organizational security measures to protect your personal information. However, no method of electronic transmission or storage is100% secure. While we strive to protect your information, we cannot guarantee absolute security. You should only access our Services within a secure environment.

9. Children and Minors

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. Our community and products relate to bourbon and alcoholic beverages, and users must be oflegal drinking age (21 in the United States) to participate in related activities. Ifwe learn that we have collected information from a person under 18, we will take reasonable measures to delete that data promptly. If you believe we have collected information from a minor, please contact us at support@barrel-and-stone.com.

10. Your Privacy Rights and Choices

10.1 All Users

Regardless of where you are located, you have the following choices:

• Opt out of marketing emails: Click the "unsubscribe" link at the bottom of any marketing email, or contact us directly.

• Opt out of text/SMS: Reply "STOP" to any text message. See Section 12 for full details.

• Opt out of targeted advertising: Use the opt-out links provided in Section 5 above

• Cookie controls: Adjust your browser settings to refuse or manage cookies.

10.2 United States Residents

If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia, or another state with applicable privacy legislation, you may have additional rights, including:

• The right to know what personal information we collect, use, and share

• The right to access your personal information

• The right to correct inaccurate personal information

• The right to request deletion of your personal information

• The right to obtain a copy of your personal information

• The right to opt out of the sale or sharing of personal information

• The right to opt out of targeted advertising

• The right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects

• The right to non-discrimination for exercising your privacy rights

To exercise these rights, contact us at support@barrel-and-stone.com. We will verify your identity before processing any request. You may also designate an authorized agent to make a request on your behalf. If we decline your request, you may appeal our decision by emailing us, and we will respond in writing.

10.3 European Economic Area (EEA), United Kingdom, and Switzerland Residents

If you are located in the EEA, UK, or Switzerland, you have rights under the General Data Protection Regulation (GDPR) or equivalent laws, including the right to access, correct, delete, restrict processing, data portability, and to object to processing. We process your data based on consent, contractual necessity, or our legitimate business interests. You may withdraw consent at any time by contacting us. You also have the right to lodge a complaint with your local data protection authority

10.4 Canadian Residents

If you are a Canadian resident, we process your information with your express or implied consent under PIPEDA. You may withdraw consent at any time by contacting us.

11. Do-Not-Track Signals

Some web browsers transmit Do-Not-Track (DNT) signals. Because no uniform technology standard for recognizing DNT signals has been finalized, we do not currently respond to DNT browser signals. If a standard is adopted in the future, we will update this policy accordingly.

12. Text and SMS Communications

12.1 Transactional Text Messages

When you place an order and opt in to receive text notifications at checkout, you agree to receive transactional text messages related to your order, including order confirmations, shipping updates, and delivery notifications. These messages are sent to the phone number you provide at checkout and are limited to information directly related to your purchase.

12.2 Marketing Text Messages

If you separately opt in to marketing communications, you may also receive recurring automated promotional messages, including product announcements, special offers, and community updates. Marketing messages are separate from transactional messages and require your explicit consent

12.3 General SMS Terms

The following applies to all text messages (transactional and marketing):
• Consent to receive text messages is not a condition of purchase.
• Message frequency varies depending on your order activity and communication preferences.
• Standard message and data rates may apply depending on your mobile carrier and plan.
• Reply "STOP" to any text message to unsubscribe from all future text messages.
• Reply "HELP" to any text message for assistance, or contact us at support@barrel-and-stone.com.
• Text messages are sent through our third-party messaging provider, Twilio. Your phone number and message data may be shared with Twilio solely for the purpose of delivering text messages on our behalf. You can review Twilio's privacy practices at https://www.twilio.com/en-us/legal/privacy.

12.4 Opting Out

You may opt out of text messages at any time by replying "STOP" to any message. After opting out, you will receive a one-time confirmation message and no further texts will be sent. Opting out of text messages does not affect your order or any other communications you receive from us by email.

13. Third-Party Links and Services

Our Services may contain links to third-party websites, platforms, or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party service you visit.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date at the top of this page. If we make material changes, we may notify you by posting a prominent notice on our websites or by sending you a direct notification. We encourage you to review this policy periodically.

15. Contact Us

If you have questions or comments about this Privacy Policy or wish to exercise your privacy rights, you may contact us:

Email: support@barrel-and-stone.com

Barrel & Stone, LLC 11552 US HWY 15-501 N STE 202 PMB# 117 Chapel Hill, NC 27517 United States

TERMS OF SERVICE

Barrel & Stone, LLC

Last Updated: March 17, 2026

1. Agreement to Terms

These Terms of Service ("Terms") constitute a legally binding agreement between you and Barrel& Stone, LLC ("Company," "we," "us," or "our"), governing your access to and use of our websites, including barrel-and-stone.com and bourbonados.com, our online community, our social media pages, and any related services, features, content, or applications (collectively, the "Services").

By accessing or using any part of our Services, placing an order, joining our community, or clicking a button or checkbox indicating your acceptance, you agree to be bound by these Terms and our Privacy Policy. If you do not agree to these Terms, you must not access or use our Services.

We reserve the right to update or modify these Terms at any time. The updated version will be indicated by an updated date at the top of this page. Your continued use of the Services after changes are posted constitutes your acceptance of the revised Terms.

2. Eligibility

You must be at least 18 years of age to use our Services. By using our Services, you represent and warrant that you are at least 18 years old and have the legal capacity to enter into these Terms.

Certain products and content on our Services relate to bourbon and alcoholic beverages. By accessing this content, you represent that you are of legal drinking age in your jurisdiction (21 years of age in the United States). We do not sell alcohol directly, but our community, merchandise, and content are oriented toward adult bourbon enthusiasts.

3. Account Registration and Security

To access certain features of our Services, such as our Skool community, you may need to create an account. When you create an account, you agree to:
• Provide accurate, current, and complete information
• Maintain and update your information to keep it accurate and current
• Maintain the security and confidentiality of your login credentials
• Accept responsibility for all activities that occur under your account
 • Notify us immediately of any unauthorized use of your account

We reserve the right to suspend or terminate your account if any information you provide is inaccurate, misleading, or incomplete, or if you violate these Terms.

4. Products, Orders, and Payment

4.1 Product Descriptions

We make every effort to display our products and their colors, images, and descriptions as accurately as possible. However, we cannot guarantee that your monitor or device display will accurately reflect the actual colors or details of a product. We reserve the right to correct any errors, inaccuracies, or omissions in product descriptions, pricing, or availability at anytime without prior notice.

4.2 Pricing and Availability

All prices are listed in U.S. dollars and are subject to change without notice. We reserve the right to limit the quantity of any product available for purchase. We are not obligated to sell any product that may be listed at an incorrect price, and we reserve the right to cancel any order placed at an incorrect price.

4.3 Payment

By placing an order, you agree to pay the listed price plus any applicable taxes and shipping charges. Payment is processed through our third-party payment processors, including Stripe and PayPal. Your purchase is subject to the terms and conditions of these payment processors. We do not store your full credit card information on our servers.

4.4 Order Acceptance

Your receipt of an order confirmation does not constitute our acceptance of your order. We reserve the right to refuse or cancel any order for any reason, including product availability, errors in pricing or product information, or suspected fraud. If we cancel your order after payment has been processed, we will issue a full refund.

5. Shipping and Delivery

We currently ship to addresses within the United States. Shipping times and costs will be displayed at checkout. Delivery estimates are not guaranteed and may vary based on your location and product availability.
Title and risk of loss for products transfer to you upon delivery to the carrier. We are not responsible for delays, damage, or loss caused by the shipping carrier once the product has left our facility or our fulfillment partner.

6. Returns, Refunds, and Exchanges

Please refer to our separate Return Policy, available on our website, for complete details regarding returns, refunds, and exchanges. By placing an order, you agree to the terms of our Return Policy.

7. IntellectualProperty

8. User-Generated Content

9. Third-Party Links and Services

10. Text and SMS Communications

11. Disclaimer of Warranties

12. Limitation of Liability

13. Indemnification

14. Governing Law and Dispute Resolution

15. Severability

16. Entire Agreement

17. Contact Us

Email: support@barrel-and-stone.com